Over the years, we’ve created new ways to connect with our clients, each designed to offer a more personal and exclusive experience. To share my take on how LW has shaped that experience through four key touchpoints, we teamed up with Paulo Pires, whose talent for capturing both the essence and the emotion behind each story brings our vision vividly to life.
For years – about a decade – we have operated in a very different way from most of our colleagues – we are 100% client-centric. This has required some creativity over the years in terms of how we communicate with our community and beyond. From LW by Appointment, to LW Customisation, LW Pre-Owned, and our own LW Auction Platform, each initiative has been a step towards deepening those personal connections.
It has been an exciting and sometimes unconventional journey. When we first introduced LW Pre-Owned, many in the industry were sceptical — some even questioned our reasoning. Yet, time has shown that this approach was ahead of its time, and today, even the largest players have embraced the idea.
Because at the heart of every watch we create is not just craftsmanship, but connection – the bond between us and those who share our passion for adventure, innovation, and authenticity.
– Jorn Werdelin