“The value of the relationships we have built with our clients over time are essential; from when they first experience a Linde Werdelin, to the next steps in their journey, whether it be to customise and make new, re-sell through our in-house service or pass it on to the next generation; these long-term relationships are key to achieving a more conscious approach for our brand.”
– Jorn Werdelin, CEO and Co-founder
We are pleased to share that we have been awarded the Butterfly Mark by Positive Luxury, in recognition for excellence in sustainability.
We were specifically recognized for our consideration of the environmental and social impact throughout the design and production process; our diverse and inclusive workforce; energy efficiency, the reduction and work towards 100% recyclable and reusable packaging, and our pre-owned service as well as take-back schemes, part of our wider participation in a circular economy.
We are fundamentally a business that is not dependent on making more and more but rather on making less, with exclusive limited series launches, a pre-owned service and the ability to customise existing watches into something new.
In 2015, we greatly reduced our traditional wholesale distribution channels, preferring to primarily sell direct to avoid over-production and minimize the need to travel frequently and extensively. By adopting a largely direct to consumer model, we reduced air travel between 2014 and 2019 by 90%. A focus on limited production – trying to produce upon demand – means we can now manage production with close to 100% efficiency. Office spaces have been changed to a mixed-use space, thereby minimising any unused space and the energy consumption that comes with it.
At the end of February, having just received the Butterfly Mark, we were named Circular Economy Pioneer of the Year by Positive luxury.
This Circular Economy Pioneer of the Year category celebrates the luxury brand that has taken a unique approach to a circular economy model. The judges were looking for a brand that curbs waste levels and created a circular flow of resources that benefits that organisation as well as the surrounding community. They were looking for a business that implemented all of this in an innovative way, and engaged with stakeholders along the way to communicate the benefits of a circular economy model.
“Linde Werdelin was one of the first brands to launch an in-house platform for the pre-owned watches, which is an incredible way to promote extending the life of a product. That, along with their use of recyclable and reusable materials, makes us excited to present them with the Circular Economy of the Year Award.”
– Diana Verde Nieto, CEO and Co-Founder, Positive Luxury
